I think the growth of Rolex misinformation/disinformation has simply matched the growth of Rolex 'collectors', especially those of the younger generation, who, just 10 years ago, viewed Rolexes as "old men's watches" & opted for Dick Tracy (ie, Apple) watches over mechanicals. Like just about everything else today, truth has been eclipsed by fashion (parading as truth by those who have been trained to comply to the fashionistas).
But what irks me more than the 'Millenary, Bobs Watches, Brodinkee' clutter is the growth of Indian- & Spanish-language spam that litters google, youtube & other previously useful sources for info/data/pics/vids, all of which have little to do with Rolex & nearly always using the name as click-bait.
Not to turn this thread into a political rant, but, unless AI can change the Titanic's destiny, I think the days of the internet as a reliable source of Rolex knowledge may be behind us.